a communal affair
History and culture can be understood through food and traditions. Much like the resilient people of Vietnam, the coffee scene tells all for a country rooted in exploitation and foreign rule. Eloquently, locals took bits of past customs and fashioned them into something of their own – Vietnamese coffee was created in this fashion.
In the mid-19th century, the French introduced coffee to Vietnam after recognizing the soil, climate and elevated plains were ideal for coffee farming. Since then, Vietnam has mastered the craft of producing and exporting beans as a form of economic growth. Almost every country in the world imports Vietnam’s coffee, making it the second-largest producer behind Brazil.
Not only has the Vietnamese dominated the coffee industry, but they’re pretty good at drinking it too. Iced coffee with sweetened condensed milk, or cà phê sũ’a đá, is a notable drinking style influenced by the French when fresh milk was hard to procure. Vietnam’s coffee culture is a social affair experienced through a slow drip filter called a phin.
Although a major player in the coffee industry, Vietnam fails to get the recognition and glory it deserves. Fat Miilk is a leading model of Vietnam’s exciting and progressive trade in the growing waves of coffee. And with much focus on all things deep-rooted in people and tradition, Fat Miilk aims to bring coffee authenticity, transparency, and visibility to the international stage.